01Start
Higher margins, by moving production to UnitedOS
UnitedOS brings practice management and accounting production into one product. It’s built so software prepares the routine work and your accountants sign off.
The future of accounting is Human
United invests in accounting firms, bringing the capital to grow and the technology to change how the work gets done.
With United, your firm
Technology is changing the economics of accounting. Routine work is becoming faster and cheaper to produce, and clients will expect more from the accountant they trust.
At the same time, the profession is consolidating, and a generation of owners is retiring and bringing their client books to market.
“We can already take on 2x more clients today, perhaps 3x soon.”
“This never felt like selling control. Our name, team, and clients stayed with us, and we gained a stake in a bigger story, operating system, engineering support, and capacity we could not realistically build alone.”
Doug and Cristal from Ridge Paragon
What United does
We buy into your firm and transform how it produces.
We don’t sell you software and we don’t buy you to consolidate you. You keep running it, keep your name and keep your clients.
Your firm
Stays yours
- You run it
- Your name
- Your clients
02As capacity grows
Your firm grows through acquisitions we finance
Our deal team finds, finances and closes client books chosen with you, and they join your firm under your name.
03Over time
More to offer your clients
Financial products and specialist expertise close to the books, which your team can offer without retraining or new hires.
Team
Who you’d be building with
Karl Paadam
Co-founder & CEO
Built a business from scratch at PwC and grew Tax & Legal business into Estonia’s largest. Built and exited two tech companies.
Pascal Noth
Co-founder & COO
Two decades in private equity with founder-led businesses, at Palamon Capital Partners and Partners Group.
Peter Potapov
Co-founder & CTO
Led engineering and machine learning at Osome, including its accounting production systems, then technology at Kick.
An invitation
Start with a conversation about your firm
Tell us about your firm and what you want it to become. We’ll see together whether there’s a fit.